The Clubhouse Buenos Aires is a private member’s club that is part of the Oasis brand. Oasis wanted to rebrand The Clubhouse to have a better relationship with the current Oasis branding. Using the same typefaces and primary color from the Oasis brand, we were able to create that relationship.
The Clubhouse attracts an energetic and creative crowd but the previous branding was not reflecting that personality. The brand elements were inspired by the patio’s striped decor and diverse group of like-minded creative people.